600.436
High-Assurance Systems
Fall 01/Introduction
9
Successful New Companies…
¨Understand “hit and run” marketing
¨Are in a perpetual state of product transition
¨Recognize that
–An acceptable product that is first to market always beats a good
product that gets there after the first product
is entrenched
–Market share is an exponential process. You don’t have to be very late to be too late.
–Market growth is about managing perceptions,
not realities.
¨No time for long, linear processes!