¨Technology buys entry to a
market, if it:
1.Strikes
from ambush (surprise)
2.Attacks
an unperceived/undefended position
3.At
lower cost
¨But it doesn’t keep
you there!
–Continued evolution,
repackaging, and repositioning are required
for each new market segment
–Yesterday’s segment is
tomorrow’s road kill
–Reputation takes a
long time to catch up with you
¨Development Model !=
LifeCycle Model