600.436 High-Assurance Systems
Fall 01/Introduction
8
In Other Words…
¨Technology buys entry to a market, if it:
1.Strikes from ambush (surprise)
2.Attacks an unperceived/undefended position
3.At lower cost
¨But it doesn’t keep you there!
–Continued evolution, repackaging, and repositioning are required for each new market segment
–Yesterday’s segment is tomorrow’s road kill
–Reputation takes a long time to catch up with you
¨Development Model != LifeCycle Model