600.436 High-Assurance Systems
Fall 01/Introduction
7
Great Technology != Great Product
¨ “…when weighing the competitive strengths of Apple and IBM, we win in one key category: PRODUCT SUPERIORITY. It is out preemptive Lisa Technology at a recognizable price/performance advantage that will allow us to successfully compete with IBM for the next 18/24 months.”
¨Macintosh Product Introduction Plan
October 7, 1983
¨ “To maintain leadership in a mainstream market, you must at least keep the pace with the competition. It is no longer necessary to be the technology leader, nor is it necessary to have the very best product.”
¨Crossing the Chasm, p. 49
Geoffrey A. Moore
¨ “Disruptive technologies bring to market a very different value proposition than had been available previously… are first commercialized in emerging or insignificant markets … by and large [cannot be used by leading customers] … [and are] initially embraced by the least profitable customers in a market.”
¨ “Ironically, in each of the instances studied in this book it was disruptive technology that precipitated the leading firms’ failure.”
¨The Innovator’s Dilemma, p. xv
¨Clayton M. Christensen