| In Other Words… |
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| ¨ | Technology
buys entry to a market, if it: |
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| 1. | Strikes
from ambush (surprise) |
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| 2. | Attacks
an unperceived/undefended position |
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| 3. | At
lower cost |
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| ¨ | But
it doesn’t keep you there! |
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| – | Continued
evolution, repackaging, and repositioning |
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| are
required for each new market segment |
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| – | Yesterday’s
segment is tomorrow’s road kill |
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| – | Reputation
takes a long time to catch up with you |
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| ¨ | Development
Model != LifeCycle Model |
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| 600.436 High- |
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| Assurance
Systems |
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| Fall
01/Introduction |
| 8 |